Newberg Gallery
Artistic Framing, Art, Gifts & Glass
…..creates beauty in your life. Excellence, Experience & Integrity
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Newberg Gallery
Artistic Framing, Art, Gifts & Glass …..creates beauty in your life. Excellence, Experience & Integrity
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For Information, to sign up for updates and receive notice of new arrivals at sally@newbergallery.com
for more information on Rich Dad click the link above.
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Frame Enhancement! Framing has a two-fold purpose: Protection and Enhancement. Protection is covered under Preservation Framing. DESIGN This page is about Enhancement Design comes down to a gut feeling, you can hear it in a person’s words “This feels right”, or “That feels wrong”. We tell our customers that “your instincts are right 90% of the time — so trust them”. It's when the brain and logic get involved that mistakes are usually made, such as; the customer wants to fit the art into a room where there are no colors in common and wants to frame the art to match the room. That customer will get very few compliments on their art – they might hear ‘what a nice frame’ or nothing at all! If the framing is picked to compliment or enhance the art by using elements within the art—that customer will get multitudes of compliments on their artwork. Generally most admirers won’t notice that it’s not the exact same shade of ‘blue/red/green’ used in the room. The second reason to frame to the art is that you will generally change the wall colors, buy new furniture or rugs before you will reframe your art— most art has a minimum of 10-15 years before you may outgrow it. When the art is framed to the décor - reframing to fit the new décor will become a necessity. Whereas if you frame to the art it will always look good. You may have to move the art to a new location or room—but you won’t need to reframe. So, you wish to match your décor – frame using inexpensive, decorative posters and decorative framing or choose art that will compliment your decor and won't hurt as much when you get tired of them and want to dispose of them. When the art and frame design are balanced and well thought out – the viewer will first see the whole presentation as one piece, second the Art and third the framing. It’s and each frame package is designed and hand-crafted for a specific person — there is no mass production here. After all did you frame that expensive fine art to highlight your local framer? — or to highlight your good taste! What is "Neutral" framing? Some designers and framers say that neutral framing is a white or off-white mat and a specific style of frame. Our definition of neutral is to use the elements present in the artwork to design the frame presentation. When designing consider the “relative’ period or style of the artwork. Is it an abstract, figurative, landscape. Does the style have an Antique feel, or is it in the style of the ‘20s, 60‘s or ?..., all these elements may have an affect on the outcome of the design. In other words the framing is "neutral" to the artwork. Mats Colors? We generally suggest the most common color ( the color of first impression ) as the top mat, then use the second, third, or fourth colors, etc. for accents in order of strength. The stronger the color the less we use. By framing this way the viewers eye is not pulled from the art to the matting or framing. If when viewing art your first impression is the frame or the mat, then the presentation is too strong for the image. The viewer should want to linger on the art with visual excursions out to the framing presentation. Black & White Art or Photography? Sometimes the hardest to design. The most logical(?) is to use white or black mats and frames. Well, how much of the Black & White photographic image has areas of pure white or pure black. Often it is a variation of grays. So frame it in the gray that most makes the artwork come forward. A light mat on a very dark photo or picture will make the picture appear darker and decrease the visible detail by having too much intensity for the subtleties of the photograph or artwork. Vis-à-vis the dark mat on a light artwork. If the photo or artwork has large areas of darks or lights use a mat that blends with the largest amount of color (black, white, or gray). Several shades of white, grays or blacks can be tried until the balance is correct and the eye travels first to the photo. This also applies to any art form that is extremely dark or light. Check out Neilson & Bainbridge Art Care System at Nielsen/Bainbridge
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